How to Find Out Who Gemini Cites for Your Query, and Why It Isn't You
Find out which pages Gemini cites for your query, which of their claims your page misses, and what to change. A guide to the free Gemini Grounding Gap Checker, stage by stage.
Hey, I’m Suganthan.
I’m an entrepreneur from Norway, currently based in Dubai.
I co-founded Snippet Digital, an AI SEO agency, and Keyword Insights.
I publish AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google’s AI Mode choose what to cite.
I’m Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
Latest writing
All 52 articlesMost popular
The research tracker- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)
Two days of ChatGPT's raw network traffic. What gets fetched, what gets cited, and the gap between the two.
- Google Search Console MCP: Step by Step Setup Guide (OAuth + 29 Free Tools)
Ask Claude questions about your own Search Console data. Free, and about fifteen minutes to set up.
- How to Make Your Website Agent-Ready (And Whether You Actually Should)
The agent readiness standards, tried on this site one by one, and whether you should bother with each.
Research into practice
I publish what I learn about AI search here. At Snippet Digital, we put that research to work on a business’s technical SEO, content and visibility.
Notes
All notes- Search Console now reports multimodal search. You can see the pages but not the queries.
- Google builds Search Profiles from social accounts. My URL generator now finds the ones the Knowledge Graph API misses.
- An SEO called GSC's average position bollocks. Here's how my MCP calculates it.
- I redesigned this site in a day. The fonts took two.
- Google is encrypting its search result URLs. I'm still recovering all of them in one pass.
What I’m building
All projects
Snippet Digital
AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews.
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Keyword Insights
AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.
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FanoutFox
Free Chrome extension that reads your ChatGPT session and shows the fan-out, sources, and who got cited behind every answer.
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Organic search, AI, and the tools I build, sent over when there’s something worth reading. Usually two to four emails a month.
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