Hey, I’m Suganthan.
I’m an entrepreneur from Norway, currently based in Dubai.
I co-founded Snippet Digital, an AI SEO agency, and Keyword Insights.
I publish AI SEO research: wire-level teardowns of how ChatGPT, Perplexity and Google’s AI Mode choose what to cite.
I’m Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
Latest writing
Research and long-form posts on AI SEO- One Page Earned 102,657 Image Impressions and 2 Clicks. I Shipped 8 Free Tools That Find Pages Like It.
- ChatGPT Searches Individual Subreddits by Name
- ChatGPT Rebuilt Its Search Tool. I Read the New Language It Speaks.
- How to Track Google AI Mode Traffic in Search Console
- "Yes, Go On": The AI Conversations Leaking Into Your Search Console
Most popular
The three posts most people read on this site- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs) Two days of ChatGPT's raw network traffic. What gets fetched, what gets cited, and the gap between the two.
- Google Search Console MCP: Step by Step Setup Guide (OAuth + 20 Free Tools) Ask Claude questions about your own Search Console data. Free, and about fifteen minutes to set up.
- How to Make Your Website Agent-Ready (And Whether You Actually Should) The agent readiness standards, tried on this site one by one, and whether you should bother with each.
Notes
Short takes between the longer posts- I redesigned this site in a day. The fonts took two.
- Google is encrypting its search result URLs. I'm still recovering all of them in one pass.
- Reddit fell out of ChatGPT's citations, not out of the model
- Yelp is licensing its reviews to ChatGPT. The local data I read in July was all Google.
- Google just put your social accounts in Search Console. It's a scoreboard play, not a gift.
What I’m building
Snippet Digital AI SEO agency helping brands get found wherever people search, from Google to ChatGPT, Perplexity and AI Overviews. Visit site →
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale. Visit site →
Fanout Fox Free Chrome extension that reads your ChatGPT session and shows the fan-out, sources, and who got cited behind every answer. Get the extension →
KWI SEO Community Private networking space for SEO professionals to share insights and strategies. Join the community →
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Organic search, AI, and the tools I build, sent over when there’s something worth reading. Usually two to four emails a month.
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