Hey, I'm Suganthan
I'm an entrepreneur and search journey optimisation practitioner from Norway, currently based in Dubai, UAE.
I co-founded Keyword Insights and Snippet Digital.
I write about search, AI and tech.
I'm Sri Lankan-Norwegian, which means I have strong opinions about both tea and coffee.
Latest Blog Posts...
- How to Write Content in 2025
- Logfile Analysis for SEO
- What Will It Mean to Do SEO in 2020 and Beyond?
- SEO Competitor Analysis: How Do I Find My Niche Rivals?
- Frustrating SEO Problems
- A Guide to Outsourcing SEO
- Getting Your Teeth Into Dental SEO
- Don't Let Your Website Redesign Become an SEO Disaster
- 19 Actionable SEO Tips
- Why AccuRanker Is the Best Rank Tracker
- BrandMentions Review — The Smart Way to Monitor Your Brand & Competitors
- Why We Need to Start Thinking About Next-Gen Image Formats
- Rank Math SEO Plugin Review from an SEO Consultant
Currently Building...
Keyword Insights AI-driven content intelligence platform for keyword clustering, search intent, and content briefs at scale.
Snippet Digital Enterprise search journey optimisation agency helping brands get found wherever people search.
KWI SEO Community Private networking space for SEO professionals to share insights and strategies.
Awesome SEO Tools Open-source curated list of 200+ SEO tools and resources, organised by category.