Technical SEO

The link structure of your website is integral to how it performs in organic search as bots and spiders crawl it for information.

A poor internal linking structure could mean that your site isn’t getting properly crawled. With a full internal linking structure analysis, I can provide you with the solutions and guidance you need for an efficient internal linking structure.

Similarly, the information structure of a website refers to how it is structured so that users and crawlers can navigate and use it with ease.

Although the design of a website may be visually stunning, if its information architecture is not structured correctly, it could lead to underperformance.

With a full analysis at hand, I can provide you with a tailored plan to help get your information architecture back on track.

Together, data and statistics run the digital world. You can discover a plethora of information hidden in your site’s log files.

With a full investigation, I can not only provide you with insights as to how your site is currently performing but also show you where it has the potential to go next.

An exhaustive log-file analysis can help:

• Find and fix crawling issues
• Optimise your crawl budget 
• Isolate slow loading pages causing performance issues
• Find orphan pages
• Locate server errors
• Identify frequently crawled pages

For further details, read this in-depth article about how to do log file analysis for SEO.

Every page on a website, from supporting articles through to key commercial pages, must be intelligently optimised for maximum search performance.

After a full and in-depth site audit, I can provide you with a full and comprehensive roadmap for your on-page SEO. Detailing strengths, weaknesses and potential on an incredibly granular level, on-page SEO goes beyond setting up SEO Plugins and writing titles and meta descriptions.

As the world is moving increasingly towards mobile, your site’s loading speed is integral to how well it performs in organic search. The WebCore vitals soon becoming a ranking factor and I can help you carry out a Google page experience audit. 

With a full-page speed analysis, I can offer you an intelligent strategy to help boost the speed of your website so that it meets the technical standards of an increasingly faster world.

Structured data is a fantastic way of allowing your site to reach audiences outside of traditional organic search listings.

Including rich results and snippets, with intelligent schema implementation, I can help your site reach audiences across a variety of modern and new search channels.

The modern search uses semantics and entities to build a relationship between terms. Gone are the days when you can stuff keywords into an article and get them ranked. If you do this now, you will get penalized.

These are the keywords that are semantically related to your target keywords. You no longer have to create many pages to rank for two similar keywords. By utilising semantic keywords, you can create one page and rank for more than one related term.

I can help you rank for your terms by using sophisticated semantic analysis tools and techniques.

Website migration is potentially the trickiest technical operation that a website might be subjected to.

With the proper planning, analysis and roadmap, however, a website migration need not hinder your website’s functionality.

I have migrated hundreds of websites without losing traffic and have significant experience carrying out large scale site migrations.

I have done hundreds of migrations and have a 100% track record for proving my clients with a smooth experience and transition with minimal loss of traffic.

For further details, you can read one of my in-depth article on how to avoid website migration disasters.