E-Commerce SEO

Although it is generally the case that site owners know which categories and products are important to their business, it is not always the case that they know how to optimise them.

From unlocking crucial keywords and search phrases used by customers, through to properly structuring a product page and implementing schema information, there is much to consider within every page.

With an initial on-page analysis, I can provide you with detailed steps and solutions to help improve the performance of your commercial pages.

As e-commerce sites can readily grow their pages by the thousands, it is integral that site owners consider how to optimise their crawl budgets.

From evaluating a site’s pagination, through to limiting the crawling of dynamic URLs, I can provide the solutions your e-commerce site needs to make the fullest and best use of its crawl budget. (Please note: this only applies to large sites with over 1M pages)

If you have an e-commerce store and need help optimising your site for organic traffic, contact me for a quote.

Faceted navigation optimisation is crucial when marketing e-commerce websites. Ideally, you want to avoid having all of your product attribute combinations indexed and eating into your crawl budget. This is often a challenge due to platform limitations.

I have successfully developed various methods to overcome some of the common facets, consequently growing a significant amount of traffic, especially for more specific long-tail queries. I am experienced with platforms such as Shopify and will be able to help you find the best solution.

In order to perform well in organic search, both users and search engine crawlers must be able to navigate your website easily and efficiently.

From a search perspective, each website is given a certain time budget that indicates how long a search engine crawler can explore it. This means that a website must be constructed with crawl efficiency in mind so that search engines can gain the fullest understanding of a website in as little time as possible.

With regards to consumers, no individual should find themselves lost when trying to navigate a website. Finding yourself unable to return to a particular page can not only be frustrating for prospective customers, but it might even encourage them to take their business elsewhere.

With a full structural analysis of your website, I can help you pinpoint weak areas and define an intelligent restructuring of your site, including a full internal linking strategy.