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Welcome to my Personal Blog

Hello 👋🏾, and welcome to my blog. I will share plenty of articles around digital marketing and SEO in this blog. Skill level can range from beginner to advance.

March 17, 2019

In this guide, I will be providing 19 SEO tips for businesses, webmasters and those wanting to learn more about SEO, as well as offering expert advice from some of the best-known names in the industry. Advanced keyword researchAim for Featured Snippets inclusionTry video optimisationBetter image optimisationDon’t overlook local SEOUnderstand why internal linking is so importantInvestigate topic modellingLook to intelligently raise your click-through ratesFind new ways of using the new Google Search ConsoleDecrypt “not_provided” organic keywords in Google AnalyticsImplement Hreflang for international SEOConsider your page load speedsUse the correct redirectsEnsure that your site is on HTTPSOptimise your site for mobileOptimise…

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March 16, 2019

Summary If you’re in the SEO game, you know the importance of tracking your keyword rankings. It will help you get a clear picture of the SEO campaign progress and rank fluctuations over time. Using this information you can tweak your campaigns for the best outcome. Rank tracking also helps you with reporting as your clients can also see the progress of the campaigns. It’s no secret that there are many rank tracking tools in the market, and I have used pretty much every one of them. Recently I heard about AccuRanker and was lucky to get hold of their lifetime Appsumo deal.…

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March 3, 2019

Brand monitoring is the latest buzz in digital marketing. Of course, SEO will always be important, but understanding and redefining the way Google and users see your brand is highly valuable. Brand mention is the latest metric to measure the brand authority and manage the reputation of any business. With every mention that somebody makes, your brand gets more exposure and visibility. Which could also mean better user experience, happier customers and more revenue. To hear and find out what everybody is talking about your brand, is neither easy nor fast. That’s where BrandMentions comes to rescue. BrandMentions is a brand monitoring…

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March 1, 2019

On 24 January during a Google NYC meetup, John Mueller, Google’s Senior Webmaster Trends Analyst, said that in the coming year, webmasters and SEOs would have to start thinking about Image Search a little differently. Mentioning that it would be a “bigger topic” during 2019, Mueller said that users may in fact start using Image Search to do new things, such as accomplish tasks, purchase goods online, or even to learn something new. He also said that SEOs and webmasters would need to start thinking differently about how they optimise for Image Search. The overlooked art of image optimisation Although Mueller didn’t…

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February 19, 2019

With over 650 million websites being powered with WordPress, it’s safe to say that it is one of the most popular CMS out there. The ease of use, availability of themes and plugins, and a wide range of people competent in the development and support makes it very popular. As a marketing consultant, I’ve observed that many of my clients use WordPress for their websites. As my job is to grow their bottom line, the first thing that I start my diagnosis with is SEO. As I mentioned in my post discussing ‘what is digital marketing‘, SEO is the complex…

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February 4, 2019

Digital marketing is the promotion of products or services on a digital platform or technology. The majority of the time digital marketing is based primarily on the internet, and marketers can promote their campaigns across websites, social platforms, mobile apps, and on streaming platforms such as Spotify or YouTube. Although digital marketing has been around since the early 1990s, it has flourished within the past 15 years or so, and now any business, no matter how large or small, can use digital marketing to promote products and services. In 2017, $44 billion was spent on digital marketing in the US and the…

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February 2, 2019

It goes without saying that online reputation management (sometimes known as ORM) is a term that has become grown considerably over the past 10 years. If you are a business that operates online, and if you have one or more social media accounts or profiles, learning all about online reputation management is a must for 2019. Within this article, I will discuss what online reputation management is, how it can affect your business, and what steps you can take to ensure a clean, healthy, and prosperous online reputation. What is online reputation management? Put simply, online reputation management is the curating of how a business…

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