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Welcome to my Personal Blog

Hello 👋🏾, and welcome to my blog. I will share plenty of articles around digital marketing and SEO in this blog. Skill level can range from beginner to advance.

December 15, 2020
Log file analysis

I did a little bit of post-performance analysis of my last blog post "Log file analysis for SEO." Link to the article: https://www.suganthan.com/blog/logfile-analysis-seo/ I had roughly 3626 hits in the 45 days. Top traffic sources came from Twitter, Linkedin and all the awesome newsletters. Unsolicited tips post on Linkedin drove the highest referral traffic. Sitebulb featured the article on their newsletter (Thanks for the kind words Patrick), and it directly led to a conversion of a large travel brand in the US. The ROI is massive. The article attracted some excellent links. (I did shamelessly asked for links in my social media posts…

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July 21, 2020
Log file analysis

First of all, however, let’s look at the basics of log files, how to obtain them, and what challenges they present. What is a log file? A log file is a file output contained within a web server that records any request that the server receives. It is useful to investigate log files to see what resources are crawling a website. Every time a user or a crawler visits a website, a bunch of recordings is entered into the log file. Log files exist for example for technical auditing, error handling and troubleshooting, but as many SEOs will tell you,…

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May 15, 2020

Please note this article was originally posted to Moz blog. I'm posting an extended version here for my readers. It is without a doubt that as SEOs, it is our job to keep one eye on the future to see what Google is planning, testing, and looking to drop on our doorsteps. Over the past 12 months, we have seen a great number of changes in Google Search; each of which has impacted how we plan, implement and report on our campaigns.Sugan In this article, I will be taking a look at what is in store for us in 2020…

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December 9, 2019

One of my favourite sayings is “learn from the mistakes of others” It describes my approach to competitor analysis perfectly. I love figuring out what my rivals did wrong so I don’t walk into the same wall. And, of course, it’s always nice to learn what they did right to incorporate those ideas into my own marketing strategy.  However, looking at your rivals’ SEO ups and downs without any context won’t help you make the right decisions. That being said, I believe that context is key when analyzing your competitors. It is well worth spending the time on beforehand research to get a full picture of the…

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September 15, 2019

In the past year alone, the search industry has evolved at a pace that has never before been achieved. With every development, update, and expansion, however, there are a new series of unique problems or challenges that every SEO or webmaster must overcome. In this article, I have highlighted a variety of issues that have recently come under discussion or are simply common SEO issues that webmasters face on a daily basis. Including problems caused by search engines themselves, or issues created through SEO strategies. Google showing third party product review sites for branded terms inside the knowledge panel Sometimes it…

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June 2, 2019

While in-house teams are great for traditional forms of marketing, many companies struggle to understand the complex and creative nature of SEO. From specialist work that requires technical development, through to content production that demands expert knowledge, outsourcing SEO allows businesses to enjoy high-quality and comprehensive SEO campaigns at a cost-effective rate. If you’re thinking of outsourcing SEO, this guide will help you understand the benefits of doing so, as well as aspects that you need to consider before you get underway. What is SEO outsourcing? SEO outsourcing occurs when a company wishes to expand its search engine optimisation practices without expanding its internal team on a permanent…

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May 19, 2019

It goes without saying that the world of dentistry is incredibly competitive, and the same is true for the industry when it concerns online marketing and SEO (search engine optimization). With this in mind, it is crucial that dental surgeries are implementing the best and most up to date practices for their sites. In this article, I’ll discuss some of the best and most important factors that you must consider before and during a dental SEO campaign. You can do some of these things yourself or find an agency/consultant that can help you with dental SEO services.  Most dental practices use PPC extensively. However, PPC can be expensive and…

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May 6, 2019

The world of the internet and web design moves at an astoundingly fast pace, which means that websites need to keep up with the very latest technology, industry standards, and best practices to ensure that they remain competitive. When it comes to website redesigns and migrations, both businesses and webmasters must lay the groundwork well in advance to ensure that the coming changes do not compromise their organic search campaigns. With that in mind, here are my top tips and recommendations for website redesigns and how to maintain or even boost your search engine optimisation (SEO) and digital marketing campaigns. Think about…

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