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May 19, 2019

It goes without saying that the world of dentistry is incredibly competitive, and the same is true for the industry when it concerns online marketing and SEO (search engine optimization). With this in mind, it is crucial that dental surgeries are implementing the best and most up to date practices for their sites. In this article, I’ll discuss some of the best and most important factors that you must consider before and during a dental SEO campaign. You can do some of these things yourself or find an agency/consultant that can help you with dental SEO services.  Most dental practices use PPC extensively. However, PPC can be expensive and…

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February 4, 2019

Digital marketing is the promotion of products or services on a digital platform or technology. The majority of the time digital marketing is based primarily on the internet, and marketers can promote their campaigns across websites, social platforms, mobile apps, and on streaming platforms such as Spotify or YouTube. Although digital marketing has been around since the early 1990s, it has flourished within the past 15 years or so, and now any business, no matter how large or small, can use digital marketing to promote products and services. In 2017, $44 billion was spent on digital marketing in the US and the…

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