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May 6, 2019

The world of the internet and web design moves at an astoundingly fast pace, which means that websites need to keep up with the very latest technology, industry standards, and best practices to ensure that they remain competitive. When it comes to website redesigns and migrations, both businesses and webmasters must lay the groundwork well in advance to ensure that the coming changes do not compromise their organic search campaigns. With that in mind, here are my top tips and recommendations for website redesigns and how to maintain or even boost your search engine optimisation (SEO) and digital marketing campaigns. Think about…

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March 17, 2019

In this guide, I will be providing 19 SEO tips for businesses, webmasters and those wanting to learn more about SEO, as well as offering expert advice from some of the best-known names in the industry. Advanced keyword researchAim for Featured Snippets inclusionTry video optimisationBetter image optimisationDon’t overlook local SEOUnderstand why internal linking is so importantInvestigate topic modellingLook to intelligently raise your click-through ratesFind new ways of using the new Google Search ConsoleDecrypt “not_provided” organic keywords in Google AnalyticsImplement Hreflang for international SEOConsider your page load speedsUse the correct redirectsEnsure that your site is on HTTPSOptimise your site for mobileOptimise…

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March 16, 2019

Summary If you’re in the SEO game, you know the importance of tracking your keyword rankings. It will help you get a clear picture of the SEO campaign progress and rank fluctuations over time. Using this information you can tweak your campaigns for the best outcome. Rank tracking also helps you with reporting as your clients can also see the progress of the campaigns. It’s no secret that there are many rank tracking tools in the market, and I have used pretty much every one of them. Recently I heard about AccuRanker and was lucky to get hold of their lifetime Appsumo deal.…

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February 4, 2019

Digital marketing is the promotion of products or services on a digital platform or technology. The majority of the time digital marketing is based primarily on the internet, and marketers can promote their campaigns across websites, social platforms, mobile apps, and on streaming platforms such as Spotify or YouTube. Although digital marketing has been around since the early 1990s, it has flourished within the past 15 years or so, and now any business, no matter how large or small, can use digital marketing to promote products and services. In 2017, $44 billion was spent on digital marketing in the US and the…

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