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Post Performance Analysis – Logfile analysis for SEO

11 min read (22 words)
Author: Suganthan Mohanadasan
Log file analysis

I did a little bit of post-performance analysis of my last blog post “Log file analysis for SEO.”

Link to the article: https://www.suganthan.com/blog/logfile-analysis-seo/

I had roughly 3626 hits in the 45 days.

Top traffic sources came from Twitter, Linkedin and all the awesome newsletters. Unsolicited tips post on Linkedin drove the highest referral traffic.

Sitebulb featured the article on their newsletter (Thanks for the kind words Patrick), and it directly led to a conversion of a large travel brand in the US. The ROI is massive.

The article attracted some excellent links. (I did shamelessly asked for links in my social media posts 🙈)

I didn’t do any “outreach” campaign.

Had a decent mix of links. (Thanks for linking guys! You rock)

In terms of organic rankings, I was able to rank for “logfile analysis seo” query to the 9th spot within 24hrs. Then after 3 days, I ranked to the 6th spot. Then fell to 9th spot again. Stayed there for several weeks. Now I’m ranked to the 3rd spot outranking Moz, Semrush and many other high authority sites.

According to Ahrefs the keyword difficulty it’s ‘hard’ to rank. However, the monthly average search volume is not huge.

I’m also capturing the top spot for “Interesting finds” on mobile.

Some mistakes I’ve made and what I have learned:

When I published, my blog had a bug due to the Gatsby SEO plugin. So it didn’t show the correct metadata. So, the post didn’t look good. It may have impacted the CTR. So, important to check this before you publish. Unfortunately, the plugin is open source, and I had to wait for the developer to fix the issue.

My blog is not Google discover friendly, and I might have missed out an opportunity here. I strongly felt I would have gotten more traffic via Google Discover (Working to fix this)

Takeaways

  • You can still outrank high authority sites if you find the right “angle.”
  • Long-form content is good. (Not always and depends on the query.)
  • Providing resources/templates helps (Datastudio template)
  • You can naturally attract useful links with quality content.

John-Henry Scherck did a good breakdown of this post so thought its worth sharing cause he made some good points. (Thank you, John)

Finally, I want to thank everyone who supported me and shared my article. Aleyda, Mark cook, Saijo, Nick, Andrew, Stackedmarketer, Contentking & Sitebulb. Also big thanks to my friends Aarne, Andy, Dan pati and Orit for their support and encouragement. (Special thanks to Skyler for fixing me an excellent graphic)

Update 23rd September 2020 – As of today I have outranked everyone and hit the top spot.

Suganthan Mohanadasan

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Suganthan Mohanadasan is an International SEO Consultant with a decade of experience. He is currently living in Stavanger, Norway. He is the Co-founder and Technical SEO Lead at Snippet Digital.
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