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May 15, 2020

Please note this article was originally posted to Moz blog. I'm posting an extended version here for my readers. It is without a doubt that as SEOs, it is our job to keep one eye on the future to see what Google is planning, testing, and looking to drop on our doorsteps. Over the past 12 months, we have seen a great number of changes in Google Search; each of which has impacted how we plan, implement and report on our campaigns.Sugan In this article, I will be taking a look at what is in store for us in 2020…

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March 3, 2019

Brand monitoring is the latest buzz in digital marketing. Of course, SEO will always be important, but understanding and redefining the way Google and users see your brand is highly valuable. Brand mention is the latest metric to measure the brand authority and manage the reputation of any business. With every mention that somebody makes, your brand gets more exposure and visibility. Which could also mean better user experience, happier customers and more revenue. To hear and find out what everybody is talking about your brand, is neither easy nor fast. That’s where BrandMentions comes to rescue. BrandMentions is a brand monitoring…

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February 19, 2019

With over 650 million websites being powered with WordPress, it’s safe to say that it is one of the most popular CMS out there. The ease of use, availability of themes and plugins, and a wide range of people competent in the development and support makes it very popular. As a marketing consultant, I’ve observed that many of my clients use WordPress for their websites. As my job is to grow their bottom line, the first thing that I start my diagnosis with is SEO. As I mentioned in my post discussing ‘what is digital marketing‘, SEO is the complex…

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